A Business-to-Business Portal for The Coca-Cola Company
Wanting to streamline its e-commerce interchange with vendors and distributors, Coca-Cola asked Ritway, in 2009, to collaborate with them in the development of an omnibus site for ordering marketing materials, premiums, gear and iconic merchandise. Ritway responded with a proprietary platform which showcases offerings according to department and offers daily reporting and scalability to meet the unique needs of both The Coca-Cola Company management and every day users of the site.
With over 5,100 registered users and over 4,000 unique SKU’s, Coke Catalog is a prestigious and efficient website that demonstrates the strong partnership we strive to maintain with each of our clients. This B2B e-commerce platform has been widely accepted by both client and shopper while providing a wide range of merchandising items for customers in ten countries. Together, Coca-Cola and Ritway have redefined the way these materials are ordered, processed, and shipped and have elevated strategic plans to move the business to the next level.
“Coke Catalog is, and has always been user friendly, each item featured includes critical merchandise specs and arrival details, and the site is frequently updated to improve the users experience.”- Laverne Harley, Liberty Coca-Cola -